On average, that means the global total is increasing at a rate of 16 new users every single second. However, the number of people using social media is growing even faster. Their activity has attracted in-market audiences in droves! Different social media platforms have different market potentials, so it's important to choose the right one for your brand. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Social media is widely used throughout the APAC region. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). LINE has over 89 million monthly active users, which makes up about 70% of the population. Buying on social media is all about community and trust. The same convenience works for social commerce sellers. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. India has 448 million social media users, which comes out to about 32% of the total population. Learn more about how Statista can support your business. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. You've come to the right place! Exportable files for easy reading, analysis and sharing. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Use tab to navigate through the menu items. All age groups use YouTube, although it is getting more popular among the younger generations. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. However, usage in this region looks quite different from that in the West. It requires dedication, planning, execution, and a genuine level of care. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Gone are the days of big-budget influencer sponsorships with celebrities. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Reliable data in simple displays for presentations and quick decision making. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Feeling the need for speed in your video content marketing strategy? 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. However, the numbers for South-East Asia are even more impressive. The company . With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. As a Premium user you get access to background information and details about the release of this statistic. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. In Taiwan, social media is hugely popular among internet users. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. This micro-blogging platform has over 560 million monthly active users. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Listen up, marketers! But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. QQ works best on desktops and is mainly used to send emails or share files. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. And digital content can easily drive impulse purchases. Curated marketplace for fundraising . So, it's time for brands to jump on this trend and take advantage of it. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. We also examine user trends among the major international platforms and those in China. Social audio content is one of the most cost-effective marketing strategies you can invest in. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. 89.3% of the entire South Korean population are social media users. Topics Social Media Users Social Media Usage Worldwide Executive Summary Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. Chart. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Comparatively, LinkedIn accounted for 0.63 . This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Use Ask Statista Research Service. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. LINE is Japan's most popular social media platform. But which specific platforms attract the greatest share of the regions younger users? Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. YouTube, Twitter, Instagram, and. How Will Social Network Usage Change in Asia-Pacific in 2022? We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. You've come to the right place! Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. The Philippines, Singapore, and Vietnam also appear in the global top 15. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. That's why UGC is such a valuable tool. This statistic is not included in your account. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Kakaotalk is next, with 80.1%. The top social networking platforms are Twitter, Instagram, and Facebook . It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Due to varying update cycles, statistics can display more up-to-date How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Then you can access your favorite statistics via the star in the header. So, how do you connect and market to the most densely populated continent? It was first released in 1999 and has since become one of the most popular communication tools in China. liability for the information given being complete or correct. Are you interested in testing our business solutions? 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